Get to know us
NorthStar Trade Links (NSTL) Family
Welcome to a behind-the-scenes look about NorthStar Trade Links, a company built on grit, vision, and pure entrepreneurial spirit. If you’ve ever wondered what it takes to thrive in the office stationery products wholesale and trading world—especially without manufacturing a single item—this story is for you.
Who Is Cheryl Jean Ahmed?
Let’s kick things off with the powerhouse behind NSTL—Cheryl Jean Ahmed.
The Visionary Behind NSTL
Cheryl isn’t just the Owner & President of NorthStar Trade Links (NSTL)—she’s also a service-disabled veteran with a dream. Her mission? Carve out a name in the office stationery world with integrity, hustle, and heart. Her deep knowledge of procurement and tender processes has set NSTL on a path to success.
Our Origin Story: How NSTL Was Born
NorthStar Trade Links didn’t just pop out of thin air. It’s a company fueled by purpose and personal ambition.
A New Chapter in May 2025
In May 2025, Cheryl launched NSTL in the U.S., aiming to fill a critical niche—supplying high-quality office supplies to government offices and institutions. It wasn’t just about products. It was about trust, dependability, and service.
What We Do at NorthStar Trade Links
If you’re thinking we make pens and paper, think again.
We’re Not Manufacturers – We’re Connectors
At NorthStar Trade Links, we bridge the gap between factories/vendors and government clients. We work through winning tenders, making sure the right products get to the right desks, on time, every time.
The Power of Tender-Based Trading
Government offices run on tenders—and we’ve mastered that game. With Cheryl’s extensive background, NSTL navigates the complexities of bid processes to emerge as a trusted, go-to supplier.
Why Office Stationery?
Simple answer? Demand never dies.
A Market That Never Stops
Every organization, from a tiny admin department to a massive federal office, needs pens, paper, folders, clips—you name it. It’s a steady, reliable space where quality and delivery timelines matter.
Supplying to Government Offices & Institutes
Government institutions are our bread and butter. They require premium office supplies, and they want it from reliable, verified vendors like NSTL.
Who We Are: A Fresh Face in the Office Supplies World
Established in May 2025, NorthStar Trade Links may be new, but we’re already shaking up the stationery scene in the best way possible. Headquartered in the United States, we specialize in providing top-tier office supplies tailored for businesses, especially government agencies that demand nothing less than precision and professionalism.
Vision Statement
To become the leading provider of high-quality and reliable office stationery solutions, delivering excellence with efficiency across the United States.
Mission Statement
Our mission is to provide businesses across the United States with premium office stationery by offering exceptional service, consistent product quality, and efficient delivery. We are committed to building lasting relationships with our clients through reliability, responsiveness, and a dedication to meeting their everyday office needs.
NSTL’s Unique Positioning as an SDVOSB
Here’s where it gets even more interesting. What is SDVOSB & Why Does It Matter? NSTL is proudly recognized as a Service-Disabled Veteran-Owned Small Business (SDVOSB). That’s not just a badge—it’s a gateway to exclusive federal opportunities. It means we’re trusted, certified, and favored for government procurement.
" The people that work here with us are as dedicated as we are. They are part of the NorthStar Trade Links family! "
Cheryl J Ahmed
Owner & PresidentCheryl Jean Ahmed is a trailblazing entrepreneur and a certified Service-Disabled Veteran-Owned Small Business (SDVOSB) leader, bringing integrity, discipline, and innovation to the wholesale distribution industry. As the Owner & President of NorthStar Trade Links, she leads the company with a deep commitment to operational excellence, client-centric service, and inclusive supplier diversity. Cheryl’s unique background as a woman veteran and seasoned businesswoman shapes NSTL’s core values — efficiency, trust, and impact — making the company not just a supplier, but a strategic partner in driving procurement excellence across the U.S.
Kawser Ahmed
Managing DirectorKawser Ahmed serves as the Managing Director of NorthStar Trade Links, bringing strategic vision, operational leadership, and a strong commitment to growth. With a keen eye for market trends and supply chain efficiency, Kawser plays a vital role in overseeing daily operations, optimizing procurement processes, and fostering key relationships with vendors and clients. His proactive leadership ensures that NSTL delivers on its promise of quality, affordability, and timely service. Kawser's dedication to customer satisfaction and continuous improvement drives the company’s mission to be a reliable, responsive, and results-driven office supply partner across the United States.
Md. Majedul Hasan
Operation DirectorMd. Majedul Hasan is the dynamic Operation Director at NorthStar Trade Links, responsible for streamlining logistics, managing supply chain workflows, and ensuring the smooth execution of day-to-day business operations. With a results-oriented mindset and strong organizational acumen, he oversees procurement, inventory control, and fulfillment to guarantee timely and accurate delivery of orders. Majedul’s attention to detail and commitment to operational excellence are key drivers behind NSTL’s reputation for reliability, efficiency, and customer satisfaction. His ability to balance strategy with execution ensures the company consistently meets and exceeds client expectations.
Md. Jakir Hossain
Account and Marketing DirectorMd. Jakir Hossain serves as the Account and Marketing Director at NorthStar Trade Links, where he plays a dual leadership role in financial management and brand development. With a strong background in accounting and strategic marketing, Jakir ensures that NSTL’s financial health is robust while its market presence continues to grow. He leads initiatives in budgeting, client account management, digital outreach, and promotional strategies to enhance visibility and drive sales. His innovative marketing approach, combined with a meticulous eye for financial accuracy, contributes significantly to NSTL’s growth, client retention, and trusted reputation in the office supply industry.
Tawhida Nazmon
Human Resources & Admin ManagerTawhida Nazmon is the dedicated Human Resources and Admin Manager at NorthStar Trade Links, responsible for cultivating a positive workplace culture and ensuring the smooth operation of administrative functions. With a strong foundation in HR management and organizational development, she oversees talent acquisition, employee relations, compliance, and training initiatives. Tawhida plays a pivotal role in aligning NSTL’s workforce with its mission and values, fostering a collaborative, inclusive, and performance-driven environment. Her focus on people, process, and professionalism supports the company’s commitment to operational excellence and long-term sustainability.
What Makes NSTL Different?
We’re not just another vendor in the directory. Here’s why:
Speed & Efficiency
Need something delivered yesterday? We’re not quite time travelers, but our logistics are impressively fast and reliable.
Competitive Prices
Great value doesn’t have to break the bank. We strike that perfect balance between affordability and quality.
Customer-First Approach
From your first inquiry to your final delivery, you’ll feel like our only customer. That’s how we roll.
Premium Products with a Purpose
NSTL focuses on meeting government tender needs with precision. We understand procurement challenges and simplify the process with a comprehensive inventory of high-quality products.
Why Government Offices Love Us
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Transparency in listings
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Fast turnaround
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Custom sourcing
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Compliance with public procurement guidelines
Quality Meets Compliance
You won’t find guesswork here—just dependable products that meet industry standards and procurement specifications.